Abiola.Kalejaiye
Work / Agritech / SaaS / Responsive Web + Client Portal
Case Study 03

BAJ Royal Farm

A livestock pedigree, herd-management and client-portal platform.

BAJ Royal Farm

My role

Sole UX/UI Designer

Tools

Figma · AI-assisted workflow

Platform

Responsive Web + Client Portal

Year

2025–2026

Overview

The context

BAJ Royal Farm is a premium platform for serious livestock breeding — pairing a trust-building public brand with a powerful client portal for pedigree management, herd analytics, breeding planning and a marketplace. The challenge was making sophisticated breeding data feel clear, credible and effortless to manage.

The problem

What needed solving
  • Pedigree data is complex. Lineage, genetics and herd records are hard to track and easy to lose trust in.
  • Premium buyers need proof. Verified pedigree and traceability must be visible and believable.

The solution

My approach
  • A structured client portal. Dashboard, animal registry, pedigree tree and breeding planner organise everything in one place.
  • Trust, designed in. Verified-pedigree and DNA-traceable signals are surfaced throughout the brand and product.

Research & users

Who I designed for

I modelled the platform around two roles — the farm administrator managing the herd and the premium buyer evaluating stock — and structured the portal's information architecture around real breeding workflows.

B

Bashir

Farm administrator

Manages a large herd and several breeding lines; needs fast registry and clear lineage.

H

Halima

Premium buyer

Wants verified pedigree and traceable genetics before purchasing.

User journey

The path that matters most
Sign in to portal→Open the herd dashboard→Select an animal→View pedigree & genetics→Plan breeding / list to market

Key screens

From the interactive prototype
BAJ Royal Farm
BAJ Royal Farm
BAJ Royal Farm
BAJ Royal Farm

Design decisions

Why it works

Deep green & gold

A regal palette signals the ‘Royal Standard' and premium trust.

Dashboard-led portal

Key herd metrics and actions are surfaced the moment a client signs in.

Genetics made visual

Lineage and pedigree are shown clearly rather than buried in tables.

Accessibility

Considered throughout
  • Clear contrast and labelling for data-dense screens.
  • Consistent, predictable navigation across the portal.
  • Status conveyed by text and grade, never colour alone.

Outcomes

What I delivered
  • A coherent brand-to-portal experience for a complex domain.
  • An information architecture that makes pedigree and herd data approachable.
BAJ Royal Farm
INTERACTIVE PROTOTYPE

Try the interactive prototype

Click through the full experience right here on this site — with device, zoom and fullscreen controls.

Launch interactive prototype →

Challenges & lessons

Reflection

Taming genuinely complex breeding data into calm, scannable screens was the core design test.

“BAJ pushed me to design a serious, data-rich product without losing clarity or warmth.”

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