Work / Marketplace / Responsive Web (Desktop · Tablet · Mobile)
Case Study 04
LivestockMart
A trusted livestock marketplace with escrow and verification.
A trusted livestock marketplace with escrow and verification.
LivestockMart connects livestock buyers and sellers across Nigeria — built entirely around trust. With verified sellers, escrow protection, pedigree scores and watermarked photos, it makes a traditionally informal, risky trade feel safe, comparable and transparent. It was my most complex two-sided design.
I designed around the buyer's core job — compare, judge a seller, and reach them safely — and the seller's need to list quickly and credibly. Trust signals were mapped to each step of the journey.
Filters by type and location, compares listings, needs to trust the seller before contact.
Wants to list in minutes, present stock professionally and receive serious enquiries.
Verification, pedigree score and escrow lead the listing, not the price alone.
Buyers narrow quickly so the marketplace scales gracefully.
The safest path is the most prominent call to action.
Click through the full experience right here on this site — with device, zoom and fullscreen controls.
Launch interactive prototype →Serving buyers and sellers at once meant every decision had to balance two opposing sets of needs.
“LivestockMart taught me that in a marketplace, trust is the product — and trust is designed.”